For this packaging project, the task was to design and assemble a kit that brings you happiness. It is a three-part kit plus an outer container. The branding focuses on a mischievous raccoon character who has gotten into the contents of the kit.

Both the fun, friendly, and enthusiastic tone of the brand and the contents of the package such as peanut butter cups, peanut butter filled pretzels, and peanut butter crackers, are communicated through the story of this hungry critter, inviting the viewer to navigate the packaging and discover the narrative.

The enthusiastic tone is also achieved through text that conveys just how “yummmmy” the snack pack really is. The illustrative character-driven approach was informed by Analogue, a creative studio out of the UK that emphasizes fun yet highly sophisticated design.